PG Diploma in LUXURY BRAND MANAGEMENT

Full time

Duration:

1 years

Location:

Noida

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PG DIPLOMA IN LUXURY BRAND MANAGEMENT:- The word luxury forms an integral part of a Finishing School as it stands for everything that is stylish, perfectly crafted, selectively available and carries a long heritage with its name.
Amity Finishing School’s course on Luxury Brand Management is a perfect blend of a managerial approach towards the subject intertwined with a firm focus on personality enhancement and impression management. Ranging from luxury selling to luxury retail, luxury marketing, luxury strategy and luxury store operations, the students will learn complete aspects of managing a luxury brand. Other subjects will include personal branding, professional etiquette, business communication, professional image management, aspects of behavioral science and much more.

The students will get a sound understanding of “luxe” and the necessity of creating a luxury experience through an impactful persona. The course includes not just classroom study but also a self-guided project work along with a four weeklong internship with a luxury brand. The course will define the relationship of fashion with luxury, thereby opening more employability avenues for the managers. The course includes field trips and visits which will give them a platform to interact with professionals from the International as well as Indian Luxury market hence, a good cross-cultural exposure.


Course structure

1st Semester
  • Managerial Economics 
  • Organizational Behavior 
  • Marketing Management 
  • Fashion & Luxury Brand Management 
  • Image Management 
  • Sales Management 
  • Introduction to Luxury Management 
  • Professional Branding and Grooming
  • Foreign Business Language 
  • Communication Skills and Leadership 
  • NTCC - Project work
2nd Semester
  • Luxury Branding
  • Luxury Store Operations 
  • Strategy Management
  • Personal Branding 
  • Consumer Behavior 
  • Pricing Strategy 
  • Corporate Image Building
  • NTCC- Internship
  • Foreign Business Language 
  • Behavioral Science for Professional Excellence

PG DIPLOMA IN LUXURY BRAND MANAGEMENT

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